KEYTO GROUP'S PRIVACY POLICY.

Introduction

KEYTO Group respects your privacy and is committed to protecting your personal data. We value transparency and security. We inform you about what data we collect, why we collect it, and how it is used. We protect your data with the highest level of security.

Scope of the policy

This Privacy Policy only applies to KEYTO Group. For the companies within our group, please see their respective privacy policies. Your personal data may be transferred within our specific entities for marketing, analysis, and service development purposes.

Data collection and usage

We collect personal information to provide and improve our services. This Privacy Policy outlines the types of data we collect, the purposes of processing it, your rights regarding your data, and how to contact us.

The data we collect

We collect personal data directly from you as a customer.

This includes:

- Contact details (name, phone number, email, physical address)

- Data provided through forms (service notifications, email subscriptions)

- Information from communications (emails, phone calls, social media)

- Website and app usage data (traffic, location, IP address, device details)

Consent and cookies

By providing consent through forms on our website or using our services, you agree to our data collection and usage practices. We also use cookies to enhance your online experience and to provide tailored marketing. You can manage your cookie preferences through your browser settings.

Purpose of data processing

We process personal data for various purposes, including:

- Marketing and communication

- System administration and analytics

- Personalizing user experiences on our platforms

- Data sharing and security

We may share information with partners who process data on our behalf to deliver services, maintain systems, and conduct analysis. All partners must comply with high standards of security and confidentiality. The performance of these services may involve KEYTO Group’s partners, both within and outside the EU/EEA, gaining access to your personal data.

Legal basis and data retention

Our legal bases for processing personal data include contract fulfillment, legitimate interest, and consent. We retain personal data only as long as necessary for the purposes for which it was collected. Marketing data is not used for more than one year, and data may be retained longer if required by law. We ensure all data handling is secure and confidential.

Your rights

You have the right to:

- Access your personal data

- Correct inaccurate data

- Request deletion or restriction of your data

- Withdraw consent for data processing

- Object to data processing for marketing

To exercise these rights, contact us using the details provided below. If you believe your data rights are not being respected, you can contact your local Data Protection Authority.

Contact information

For questions or more information about our data practices, please contact us at:

KEYTO GROUP

c/o Heart BidCo AB

Stockholm

[email protected]

This Privacy Policy is effective from May 29 2024.